Keynotes · Workshops · CMO Dinners
Good
Thinking,
Out Loud.
Kirsten Ludwig & Chris Danton take the ideas behind GOOD THINKING to the stage, helping brand and marketing teams see what's next and act on it.
Seen & heard on
- SXSW
- Brands & Culture
- Paradigms
- Private brand & leadership summits
The Talks
Book us for your stage
Every talk is tailored to your audience and shaped with you ahead of the date. Formats range from a 20-minute provocation to a half-day working session.
01
The Future Is Now
10 culture trends and predictions for 2027. Zero category silos, no obvious takes.
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What will people want next, and how will it shape not just culture or your business, but how we exist? 10 culture trends and predictions for 2027, from the age of authorship to why we've had our fill of availability gluttony. Across culture, food & bev, alphas, silvers, retail, tech, sport, wellness, and travel. Zero category silos. No obvious takes. You'll leave with a clearer view of what's coming and better questions to ask about what comes next.
02
Thinking in Possibilities
Breaking out of your category and taking hold of your brand's trajectory.
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Most brands stay boxed in by their own category. This is about breaking out of the silo, thinking beyond the confines of where you're supposed to play, and taking hold of your brand's trajectory instead of letting the market decide it for you.
03
The Age of Authorship
AI made building almost free. The hard part now is mattering.
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AI just made building almost free, so execution is no longer the advantage. The hard part is mattering. Why vision, not output, is the real differentiator now, and what it means for brands when anyone can make anything.
04
The Public CMO
Why brand leaders are becoming public figures, and how to do it without the cringe.
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The most powerful brand asset a company has might be the person leading it. Why the next generation of CMOs and founders are becoming public figures, how to build a personal brand without the cringe, and what it unlocks for the brand behind you.
05
GOOD HARD TRUTHS
The GOOD THINKING lens pointed at your brand: the honest read, plus real actions.
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You're too close to your own brand to see it clearly. This is us pointing the GOOD THINKING lens at yours: the honest read on how you're really perceived, the stuff your team feels but can't quite say, and 3 to 5 real actions to run with. Tough love, built to leave the room energized rather than audited.
Something else in mind?
Tell us about the room and what you want people to walk out with. We'll build the talk around it.
Formats: Keynotes · Firesides & panels · Workshops · CMO dinners
The Speakers
Meet Kirsten & Chris
Kirsten Ludwig
Kirsten Ludwig is a brand builder, cultural curator, and Co-Founder of IN GOOD CO, a global brand consultancy built for challenger brands that refuse to play it safe. She is the co-host of the GOOD THINKING podcast, a speaker and a top voice in brand. Her expertise is disrupting the status quo.
Chris Danton
Chris is an award-winning futurist, brand builder, author, speaker, and creative strategist. She is also the author and podcast co-host for GOOD THINKING, a publication read by top brand executives across the world. Her expertise is leading the future of brand.
On Stage
See us in the room
Kind Words
What people say
“Thank you for such a compelling presentation today. The team was energized and excited to have a different take on what trends are shaping marketing and culture right now. Appreciate you both.”
“Kirsten and Chris are two of the very best in the business. Their insights speed round session was clear, practical, engaging, and genuinely useful. It sparked ideas my team can put to work immediately.”
“Chris writes GOOD THINKING which many marketers consider to be the most interesting and relevant newsletter on brands and culture right now.”
Convenings
CMO Dinners
Closed-door dinners for CMOs.
Invite-only, curated by GOOD THINKING. People who already trust us enough to cancel other plans.
Closed door. No phones. No devices of any kind. Because the best conversations are never recorded.
The conversation at 8pm, when someone says what they couldn't say on stage.
We're creating that. On purpose.
Want one for your executive team? We'll host it.
“You definitely collected the most interesting (and generous) people at Cannes! I got some great ideas and follow ups for sure!!”
“Truly one of the highlights of the week was your dinner. Thanks for including me.”
Booking
Bring GOOD THINKING to your stage.
Booking a keynote or workshop? Want us to host a dinner for your executive team? Writing a piece? Tell us what you're planning.
Prefer email? hello@weareingoodco.com
Everywhere
Follow along
The letter every week, the conversation behind it, and what we're seeing in between.
Writing about us?
Bios, approved photos, logos, and contact details, all in one place.