Keynotes · Live Podcasts · Workshops
Good
Thinking,
Out Loud.
Kirsten Ludwig & Chris Danton take the ideas behind GOOD THINKING to the stage, helping brand and marketing teams see what's next and act on it.
Culture moves fast. We help your team move first, with talks that are equal parts foresight, provocation, and practical playbook.
The Talks
The Year Ahead
A fast, provocative tour of what's coming across culture, brand, tech, and retail, drawn from the trends work behind GOOD FUTURE. Your team leaves with a shared map of the signals that matter, and the confidence to act on them.
Thinking in Possibilities
Most brands stay boxed in by their own category. This is about breaking out of the silo, thinking beyond the confines of where you're supposed to play, and taking hold of your brand's trajectory instead of letting the market decide it for you.
The Age of Authorship
AI just made building almost free, so execution is no longer the advantage. The hard part is mattering. Why vision, not output, is the real differentiator now, and what it means for brands when anyone can make anything.
The Public CMO
The most powerful brand asset a company has might be the person leading it. Why the next generation of CMOs and founders are becoming public figures, how to build a personal brand without the cringe, and what it unlocks for the brand behind you.
GOOD HARD TRUTHS
You're too close to your own brand to see it clearly. This is us pointing the GOOD THINKING lens at yours: the honest read on how you're really perceived, the stuff your team feels but can't quite say, and 3 to 5 real actions to run with. Tough love, built to leave the room energized rather than audited.
Every talk is tailored to your audience and shaped with you ahead of the date. Formats range from a 20-minute provocation to a half-day working session.
Topics we speak on
The Speakers
Kirsten Ludwig
Co-Founder, IN GOOD CO
Kirsten Ludwig is a brand builder, cultural curator, and Co-Founder of IN GOOD CO, a global brand consultancy built for challenger brands that refuse to play it safe. She is the co-host of the GOOD THINKING podcast, a speaker and a top voice in brand. Her expertise is disrupting the status quo.
Chris Danton
Co-Founder, IN GOOD CO · Writer, GOOD THINKING
Chris is an award-winning futurist, brand builder, author, speaker, and creative strategist. She is also the author and podcast co-host for GOOD THINKING, a publication read by top brand executives across the world. Her expertise is leading the future of brand.
Together they lead IN GOOD CO and publish GOOD THINKING, a weekly newsletter and podcast on brand, marketing, and culture. They speak as a duo or solo, depending on the room.
On Stage
SXSW · Austin
Brands & Culture · New York
Convenings
CMO Dinners
A closed-door dinner for CMOs. Invite-only, curated by GOOD THINKING. People who already trust us enough to cancel other plans.
Closed door. No phones. No devices of any kind. Because the best conversations are never recorded.
Here's the thing about Cannes: the panels are packed. The activations are impressive. The rosé is plentiful. And yet, the most valuable thing that happens there has nothing to do with any of it.
It's the conversation at 8pm when the agenda falls away. When someone says the thing you've been thinking all week but couldn't say on stage.
We're creating that. On purpose.
Booking
Bring GOOD
THINKING to
your stage.
Book us to speakor email hello@weareingoodco.com