Press Kit

Chris Danton is an award-winning futurist, Co-Founder of IN GOOD CO, and the writer behind GOOD THINKING.

Chris Danton is an award-winning futurist, brand builder, and Co-Founder of IN GOOD CO. She writes and co-hosts GOOD THINKING, a weekly newsletter and podcast read by top brand executives across the world, and speaks on leading the future of brand.

Chris Danton is an award-winning futurist, brand builder, author, speaker, and creative strategist, and Co-Founder of IN GOOD CO, a global brand consultancy built for challenger brands that refuse to play it safe.

She is the author and podcast co-host of GOOD THINKING, a weekly newsletter and podcast on brand, marketing, and culture read by 18K subscribers, including top brand executives across the world.

Chris has spoken at SXSW, Brands & Culture, and Paradigms, co-hosts invite-only CMO dinners at Cannes, and keynotes on foresight, the Age of Authorship, and why the next generation of brand leaders are becoming public figures. Her expertise is leading the future of brand.

Kirsten Ludwig is a brand builder, cultural curator, Co-Founder of IN GOOD CO, and co-host of GOOD THINKING.

Kirsten Ludwig is a brand builder, cultural curator, and Co-Founder of IN GOOD CO, a global brand consultancy for challenger brands. She co-hosts the GOOD THINKING podcast and is a top voice in brand, known for disrupting the status quo.

Kirsten Ludwig is a brand builder, cultural curator, and Co-Founder of IN GOOD CO, a global brand consultancy built for challenger brands that refuse to play it safe.

She is the co-host of the GOOD THINKING podcast, part of a weekly newsletter and podcast on brand, marketing, and culture read by 18K subscribers. She is a speaker and a top voice in brand.

Kirsten has spoken at SXSW, Brands & Culture, and Paradigms and co-hosts invite-only CMO dinners at Cannes. Her expertise is disrupting the status quo.

Kirsten Ludwig and Chris Danton are the Co-Founders of IN GOOD CO and the hosts of GOOD THINKING.

Kirsten Ludwig and Chris Danton are the Co-Founders of IN GOOD CO, a global brand consultancy for challenger brands, and the hosts of GOOD THINKING, a weekly newsletter and podcast on brand, marketing, and culture read by 18K subscribers.

Kirsten Ludwig and Chris Danton are the Co-Founders of IN GOOD CO, a global brand consultancy built for challenger brands that refuse to play it safe.

Together they publish GOOD THINKING, a weekly newsletter and podcast on brand, marketing, and culture read by 18K subscribers, including top brand executives across the world, and GOOD FUTURE, their trends work on what's next.

They have spoken at SXSW, Brands & Culture, and Paradigms, host invite-only CMO dinners at Cannes, and keynote as a duo or solo on the future of brand, culture, and what it takes to matter now.